We hosted Jonah Berger, a marketing professor at the Wharton School and an international best-selling author. He has published over 50 articles in top-tier academic journals. He teaches Wharton’s highest-rated online course, and over a million copies of his books are in print in over 35 countries around the world. I’m going to start with…
Working in The Intersection
Karl Kapp is the Director of Bloomsburg’s Institute for Interactive Technologies, the founder of “The Learning and Development Mentor Academy,” and the co-founder of The Enterprise Game Stack. On this episode, we discuss what Walt Disney’s planning process has to do with Karl’s own career and niche, the ways that COVID-19 has forced rapid discovery in e-learning, and his advice for aspiring leaders who are new to an organization. We also chat about what he learned when one of his first bosses told him to keep his training tables spotless and what that means for the rest of us who want to be good leaders.
Focusing on More Than Metrics
Amanda Slavin is a former educator with a Masters in Curriculum and Instruction, the #1 best-selling author of The Seventh Level, the Co-founder of creative agency CatalystCreativ, and was named Forbes 30 Under 30 for Marketing and Advertising. On this episode, we discuss what her background as a classroom teacher brings to her work in marketing, her journey to find balance in her work, and what it has been like to shift from CEO to an advisory role in her company. Additionally, Amanda shares some of the predictions for the education space now that COVID-19 has fundamentally shifted the relationship between parents and teachers.
Never Go with Your Gut
Dr. Gleb Tsipursky is an internationally renowned thought leader in future-proofing and cognitive bias risk management. He serves as the CEO of the consultancy Disaster Avoidance Experts, which specializes in helping forward-looking leaders avoid dangerous threats and missed opportunities. A best-selling author of several books, Dr. Gleb is well-known among business leaders for his national bestseller, Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters. On this episode, we discuss what you need to do with your Saber Tooth Tiger Instinct when making business decisions, how he assesses new clients’ threat profiles (it’s not the SWOT analysis), and his response to people who say they don’t have time to plan big decisions.
Your Brand Isn’t About You
David Brier is the CEO/Founder of DBD International and the recipient of the Presidential Ambassador for Global Entrepreneurship medallion. He is also the author of Brand Intervention, 33 Steps to Transform the Brand You Have into the Brand Need. His work has been featured in Forbes, The New York Times, ADWEEK, The Huffington Post and Business Insider. On this episode, we discuss how most organizations get their branding wrong, what he’d say if he could mentor his younger self, and what he means when he says he’s the “slayer of the mundane” and a “liberator of awesome”. He also shares the rules that people let get in the way of their brand success and how you can avoid them.
Managing All Your Relationships
For more than 25 years, Roberta Matuson has helped leaders in Fortune 500 companies and small to medium-size businesses achieve dramatic growth and market leadership through the maximization of talent. She’s a Forbes contributor, the author of five commercially published books on leadership and talent, including the international bestseller, Suddenly in Charge. On this episode, she shares with us how leaders can handle an increasing rate of employee turnover, how she’s leveraged LinkedIn to spread her message, and why her best advice for aspiring leaders remains the same after 25 years.
